If you work in marketing, communications, or leadership, learning how to use storytelling in a business context is one of the most valuable things you can do. That’s because people don’t remember lists of features or mission statements—they remember stories. Storytelling helps turn abstract ideas into something people can relate to, which makes it easier to build trust, explain complex concepts, and create long-term alignment inside and outside your company.
But knowing storytelling matters isn’t the same as knowing how to do it well. That’s where it helps to look at real, working examples. Studying storytelling for business articles gives you a practical lens into how other companies have structured their messages, what tone they’ve used, and how they’ve adapted their approach for different audiences—whether it’s customers, partners, or employees.
Frame by Frame is a curated set of articles that explores this in detail. Rather than offering broad advice, each article breaks down a specific example of business storytelling in action—pulled from brand campaigns, internal messaging, recruitment videos, and more. You’ll find explanations of what made a story effective, how the structure supported the message, and what creative decisions helped it land. If you’re researching story telling for business articles, especially in video form, this is a practical place to start.
This kind of analysis can be especially helpful if you’re planning a video, writing messaging for an upcoming campaign, or just trying to sharpen your communication strategy. It lets you study not just what worked—but why. From voiceover choices to visual pacing, these articles aim to show the real mechanics behind strong business storytelling.
If you’re serious about using storytelling to communicate more clearly and connect more effectively, this is a resource worth bookmarking. You can read the full collection here:
https://awakenedfilms.com/blog/